5 Simple Steps to Creating a Pinterest Board


Pinterest didn’t start out as a marketing mecca, but it has certainly moved in that direction. As product teams discover that their clients are doing their marketing for them via the internet, the opportunities to leverage Pinterest will grow even greater.

What’s a Pinterest Board?

You can think of a board like a tack board that you might hang up on the wall. It’s a place to put all of your amazing finds, so you can easily track them down again. You can make as many boards as you want – you might have one for fashion, one for movies, and one for travel. You can have boards that are shared and boards that are public. For marketing purposes, you want your patrons to pin your products to their boards.

Why Do I Need A Pinterest Board?

You want your products to be easy for your customers to find and pin. Make a Pinterest board for your company, and make it public by following these easy steps:

  1. When you sign up for Pinterest, make sure you create a business account so you get access to all the best features.
  2. Go to your profile page (by clicking the button with your username in the top right) and click the Create a Board button.
  3. The pop up box that appears asks for a name for the board (use your company’s name, or the name of the product line you’re going to feature on this board). Give your board a description (use your meta keywords) and a category to make it easier to find.
  4. At the bottom there’s an area where you can specify who can create pins. This is a great way to get your co-workers and marketing team involved.
  5. Now that you have your board created, you just have to add some pins! You can do this by going to your board, and clicking Add Pin.

There you have it! Those are the 5 simple steps that are necessary to create your first Pinterest board.


How to Buy Reddit Ads – Start your First Campaign


Reddit has been called the “Front Door to the Internet”, and it’s certainly become a cultural landmark without question.

It may or may not be the right place for your advertising dollars, depending on your industry and target audience, but for the sake of this article, we’ll assume that you’ve vetted Reddit as a platform and now just want a little advice on how to get your ad up on Reddit!

One thing Reddit is very strict about is how the community boards are used.

They are not a forum for advertising, as you’ll frequently see some user or other get banned because they’ve tried to use a forum as a platform for self-promotion. Instead, use the valid and inexpensive Reddit Advertising opportunity to reach an audience in the 18-35 demographic sweet spot.

  1. Visit
  2. Click “Create an Ad” to get started.
  3. Create a Reddit login if you don’t already have one. Try to keep your business and marketing login separate from your personal Reddit account, especially if you post personally on Reddit.
  4. You’re going to have the opportunity to choose a logo or other image that’s about 140×140. The system will shrink it down to viewable 70×70 so make sure you size your image appropriately beforehand.
  5. You’ll want to give your post a hook title. If you’re not sure what your Meta keywords are, stop and think about this first. Then design the title and description.
  6. Enter a URL for the site you’re promoting

And that’s it! Your audience is going to be pretty dedicated and attached, and easy to find. Target the ad to the correct category and key words and you should have a smash hit on your hands!

If you have any issues creating your first ad campaign, make sure to watch this 4 minute video, it’s very simple…


How to Find Link Building Opportunities


You’re probably aware of the changes the Google algorithm has been going through, and you might be thinking about how you can leverage outside links into your website so that the search engines will look favorably upon you.

The only danger with this path: only the best links are going to advance your website or blog in the search rankings.

And the changes that happen periodically in how Google handles search will require you to pay close attention, keep yourself in the loop on the newest challenges and their solutions, and keep your website in the public eye!

Method #1 – Content Curators

Look into content curators. These are people who, professional or amateur, develop the lists you see on the web, like “The Top 100 Movies of All Time”. When you have a movie to offer to add to the list, or your own website has something to do with movies, the content curator will add you to their list with nothing expected in return.

Method #2 – Reverse Engineering

This is the process of carefully reviewing your competition’s website, and determining where their links from others come from. Then submit your own links to those same sites. This will allow you to not only leverage someone else’s research and time, but add to your geometric growth potential.

Method #3 – HARO

This site got a fair bit of publicity a little while back. They’re a site that allows journalists and reporters to put out a call for articles, interviews, videos, etc. The site will be a great launch pad for a full featured public relations strategy.